Web 2.0 is a term that was triggered first by o' reilly media in 2003 and popularized in the conference of web 2.0 first in 2004. It's refer to
the generation that viewed as the second generation services web-based like websites social network, wiki, communications device, and
folksonomi who insists on collaboration online and share between users
.O' reilly media with kolaborasinya with medialive international using the term this as a title for a number of series conference and
since 2004 several developers and marketers have adopted you. Although
it seems the term is show a new version of than web, the term is did
not refer to reform to technical specifications world wide web but
rather the how to developer system in in using platform web. Reference on the team oreilly the term of web 2.0 defined as follow:
"Web 2.0 is a revolution business in computer industry due to the
movement of to the internet as a platform and an effort to understand
the rules to succeed in a platform"
Principles of Web 2.0
- Web as a Platform
- Data as Principle control
- Network effect created by netizen/ participant or visitor
- inovation on create a system and site establize with combine feature from developer who independent and have distribution. (Open souce)
- Simple business model which developed with combine between content and serve.
- intermediate from release cycle perpetual beta.
- simple for use and adoption by user.
- Folksonomy - free classification of information; allows users to collectively classify and find information
- Rich User Experience - dynamic content; responsive to user input
- User Participant- information flows two ways between site owner and site user by means of evaluation, review, and commenting. Site users add content for others to see
- Software as Service - Web 2.0 sites developed APIs to allow automated usage, such as by an app or mashu
- Mass Participation - Universal web access leads to differentiation of concerns from the traditional internet user based
Web 2.0 is used for interactive marketing. A growing number of marketers
are using Web 2.0 tools to collaborate with consumers on product
development, service enhancement and promotion. Companies can use Web
2.0 tools to improve collaboration with both its business partners and
consumers. Among other things, company employees have created wikis—Web
sites that allow users to add, delete, and edit content — to list
answers to frequently asked questions about each product, and consumers
have added significant contributions. Another marketing Web 2.0 lure is
to make sure consumers can use the online community to network among
themselves on topics of their own choosing
